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Louisville mortgage pro helps Hispanic community achieve American dream 

May 15, 2023
Photo of Joanna Garcia with her parents holding a sign that reads "Said Yes to the Address"
Mortgage Loan Originator Joanna Garcia has helped many immigrants in the Louisville community achieve the dream of homeownership, including her own parents.

Joanna Garcia draws on her experience as a Cuban immigrant 

For mortgage loan originator Joanna Garcia, facilitating U.S. Bank American Dream loans is bringing the dream of homeownership to immigrants just like her.

She moved to the U.S. from Cuba in 2009 at the age of 22. She settled in Louisville and quickly found work at a local bank. 

“When I moved to Louisville, there was not much of a Hispanic community and I didn’t really have anyone to turn to” she said, reflecting on finding community through her love of percussion and joining a salsa band. “Now, people come to me.”

A few years after arriving in the U.S. and working her way up from a teller position, she joined U.S. Bank in the home mortgage division. She now leans on her own experience of navigating a new country, new language and new systems to help the local Hispanic community learn about homeownership, how to qualify and the importance of creating a banking relationship. 

The sweet spot for many of her clients is the American Dream home mortgage – a special program designed to provide greater access to homeownership by providing assistance in the areas of down payment assistance and credit requirements. 

“There are so many good things about the American Dream product, but it really is the down payment assistance that helps so many buyers overcome that obstacle,” said Garcia. “When you come from a different country, you are starting a new life and many times starting over financially.”

To date, she has helped more than 1,000 individuals and families achieve the dream of sustainable homeownership, including more than 650 using the American Dream mortgage. Her efforts earned her recognition as a top 25 Latino Mortgage Originator in the United States by National Association of Hispanic Real Estate Professionals.

Her manager, Brian Dillon, mortgage retail area manager for U.S. Bank, says that part of Garcia’s success has been in learning early on about the power of building a network in her community.

“She is a fierce advocate for her clients and has realized that her clients aren’t just her customers, it’s so many other people in the community,” Dillon said.  “She’s always willing to help, is always positive, always has a smile on her face and is always willing to make introductions in the community.”

“When you come from a different country, you are starting a new life and many times starting over financially.”

Joanna Garcia

Along the way, she has also helped her clients navigate the American way – including online banking. In her homeland of Cuba, Joanna says technology isn’t as prevalent as it is in the U.S., with only about half the population banking electronically. 

“That’s why I really hold their hand and help my clients pull all the pieces together. We are with them every step of the way,” she said about serving not only clients from Cuba, but many Spanish speaking customers from other backgrounds. “There’s nothing better than speaking your own language and being comfortable in your culture.”

Over the last year as interest rates have increased and housing prices have remained high, Garcia has focused on educating potential homebuyers about steps to take in their financial lives to become qualified for an American Dream mortgage. 

“There is more of a need to educate buyers right now on how to qualify in the near future for a mortgage, such as the importance of working stable hours and building good credit.”

For more information on the American Dream mortgage, visit the home loans section of the U.S. Bank website. For expert tips and advice, visit the homebuying section of Financial IQ

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Future executives bring creativity and confidence to the boardroom table

U.S. Bank has partnered with Technovation for the past three years to help introduce girls to technology careers.

Ferguson Empowerment Center opens in St. Louis

With U.S. Bank funding, the center is opening on the site of a convenience store burned down during 2014 unrest.

Finding herself ahead of the times, Kathy Goucher turned the clock forward

From defying unwritten rules to shaping those written, Kathy Goucher left her mark on U.S. Bank.

Fifty-year anniversary of Fair Housing Act hits home for Lenny McNeill

The U.S. Bank mortgage leader reflects on how its passage opened the door for his family.

New U.S. Bank branch celebrates Pride and previews the future of banking

The branch is located in the first officially recognized LGBTQ+ neighborhood in the United States.

Five career tips that U.S. Bank executive Gunjan Kedia gave Girls With Impact

The nonprofit organization led by Jennifer Openshaw provides girls with business education similar to an MBA.

Entrepreneur Eric Seals is growing Digifé with a focus on storytelling diversity

U.S. Bank recently donated $1 million to Chicago nonprofit CNIMFG to expand access to capital.

EnJunaya Canton quit a six-figure job to start fast-growing Zuhuri Beauty

U.S. Bank and nonprofit PACE have helped the business stay on track for growth as it has navigated COVID-19.

Compass points students toward inclusive employers

U.S. Bank intern Ryan Poehler is paying it forward on campus and grateful for those who have done the same in the workplace.

Dorothy Bridges and Greg Cunningham named to EBONY Power 100

The list has been a cultural staple for nearly five decades.

Dr. Tanu Luke highlights leading roles of women in history of tech innovation

We teamed up with Microsoft and nonprofit Women in Voice for a virtual hackathon event.

Dr. Bernice King helps launch new Black Heritage BRG chapter at U.S. Bank

King spoke about living as a legacy to parents Dr. Martin Luther King Jr. and Coretta Scott King.

Deployed bankers find work-life balance in Kuwait

We are committed to supporting veterans and their families.

Community artwork continues on front porch of U.S. Bank in Charlotte

We are partnering with artists who helped create the Black Lives Matter street mural in uptown Charlotte.

Two U.S. Bank leaders receive 2021 Next awards

Angela Ratliff and Anu Somani were honored by American Banker and PaymentsSource, respectively.

How three nonprofits are using U.S. Bank funding to support AAPI communities

Our tax credit equity investments are helping to build affordable housing, showcase cultural artwork and more.

Andy Cecere talks digital transformation, expansion strategy and more in new Q&A

Our chairman, president and CEO recently spoke with the Minneapolis/St. Paul Business Journal.

U.S. Bank named a 2021 World’s Best Bank by Global Finance Magazine

We won the top honor in three U.S. regions: Great Lakes, Plains and Southwest.

U.S. Bank provides $450,000 investment in Russell Center for Innovation and Entrepreneurship

Our employees will provide on-site counsel and guidance on financial, payments, technology and innovation topics.

U.S. Bank climbs the DiversityInc Top 50 Companies for Diversity list in 2020

We also placed on three specialty lists.

U.S. Bank Access Fund to deploy $25M to support 30,000 microbusinesses

The funds will go to African American Alliance of CDFI CEOs, Grameen America and LISC.

U.S. Bank climbs to No. 18 on DiversityInc Top 50 Companies for Diversity list

The company also placed on many specialty lists including: Board of Directors, ESG and Philanthropy.

U.S. Bank to mentor minority-owned First Independence Bank in Detroit

We are joining the U.S. Department of the Treasury’s Bureau of the Fiscal Service Mentor-Protégé Program.

Civil rights pioneer Leona Tate has big plans for redeveloped McDonogh 19

U.S. Bank invested $3.7 million to transform the building with a focus on historical education and anti-racism.

U.S. Bank continues arts support in Charlotte with jazz masterpiece

The performance honored North Carolina-born drummer and composer Max Roach.

U.S. Bank named best place to work and donates to Transgender Justice Initiative

We're proud to be a national partner of the Human Rights Campaign and the HRC Foundation’s Transgender Justice Initiative.

#StopAsianHate: A message to AAPI employees, customers and communities

We pledge to do our part to combat biases and acts of violence against Asian American and Pacific Islander communities.

Milwaukee developer Brandon Rule aims to help close the racial wealth gap

As part of broad commitment, U.S. Bancorp Community Development Corporation is working to deepen relationships with Black developers.

The sole member of the Venezuela cross-country ski team works for U.S. Bank

Eduardo Arteaga will compete at the FIS Nordic World Ski Championships 2021 in late February.

Barron’s names Gunjan Kedia to 100 Most Influential Women in U.S. Finance

Kedia is vice chair of Wealth Management and Investment Services at U.S. Bank.

U.S. Bank establishes new sponsorship with the Kansas City Royals

U.S. Bank will become the presenting partner of the annual Salute to the Negro Leagues game.

U.S. Bank taps local artist Jonesy for mural at branch in Cincinnati

We have a long history of community development and engagement in the neighborhood.

U.S. Bank survey says women are leaving money and influence on the table

The new data is from a proprietary survey conducted online among 3,000 women and men across the United States.

#StopAsianHate: U.S. Bank provides additional support to AAPI organizations

The U.S. Bank Foundation grants were distributed to AAPI organizations across the country.

U.S. Bank, Chicago Booth and CNI announce findings of new case study

The place-based investment approach continues with $1 million in grants to 40 small businesses on South and West Sides of Chicago.

U.S. Bank to close branches early to recognize Juneteenth

Customers are encouraged to access mobile and digital banking services or its ATM network that afternoon.

U.S. Bank to help Cincinnati girls earn new Girl Scout cybersecurity badge

The bank is partnering with Girl Scouts of Western Ohio to provide hands-on training at its Cyber Defense Center.

U.S. Bank commits $116 million to address social and economic inequities

We’re also rebuilding in our hometown Minneapolis to continue to support customers.

U.S. Bank announces several key leadership changes

The executive appointments further our commitment to people, diversity, equity and inclusion, and business transformation.

U.S. Banker Alicia Townsend bridges family generations on MLK Day

The community affairs manager channels her uncle and grandmother both personally and professionally.

USBCDC finances $50 million in capital to CDFIs amid pandemic

The seven CDFIs receiving capital are across the country.

San Diego apartments welcome LGBTQ seniors

Terry Vaughn and others have found their home at a new apartment community funded by U.S. Bank.

What the ADA anniversary means to me

Accessibility consultant Christina Granquist shares how designing for disabilities shaped the new voice assistant in the U.S. Bank Mobile App.

What we learned at the first-ever U.S. Bank Women and Wealth Summit

The virtual event brought together founders, philanthropists and executives to talk about money

Chief Diversity Officer Greg Cunningham on responding to tragedy in Minneapolis

He shares how the death of George Floyd has reawakened personal memories and has spurred professional action.

Introducing U.S. Bank Access Commitment

It is a series of initiatives across the business to increase wealth building opportunities, starting with the Black community.

Forbes names U.S. Bank one of the 2020 Best Employers for Women

The annual list is based on independent surveys.

Working Mother names U.S. Bank to 2020 Best Companies for Multicultural Women

The magazine publishes the list annually.

An unexpected career for an employee with autism

John McCoy is thriving at U.S. Bank and takes pride in calling himself a banker.

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