There are plenty of reasons to invest your money

You may be working towards a lifestyle goal, like retirement. You may be gearing up for a big purchase, such as a new house. Or you may just want to build your wealth and know that your money is working harder for you. Investing can be a smart strategy for big goals because of the potential benefits compared with simply putting it into a traditional savings account.

If you’re new to investing, you may feel a little intimidated by how markets work and the investments you must choose from. We sat down with Troy Emeott, vice president and sales manager of U.S. Bancorp Investments Wealth Management Advisory Center, to discuss the basics and how you can start working toward your financial goals.

What do you need to know before you begin investing?

Before you invest money, make sure you’re in a financially sound place. For example, you should have three to six months’ worth of expenses set aside for emergencies, such as if your car breaks down or your air conditioner goes out. You should have your debts under control and a steady source of income. 

Once that’s settled, go into the investment with a goal and timeframe in mind, such as retirement or saving for your first house. When you have a set goal, investing feels more real, and you'll be more determined to hit that goal. Make sure to stick to the timeframe.

Finally, you should have a general understanding about how investing and the stock market work. Educate yourself on these markets and the risk associated with investing, so you know what you're getting into.

What can you invest in?

When it comes to choosing an investment, you have several choices, including stocks, bonds and mutual funds/exchange-traded funds (ETFs).1 When you purchase stocks, you own a small stake in a specific company. Bonds are loans to a company or government that agrees to pay you a set interest. Mutual funds and ETFs are funds that hold a variety of stocks, bonds, and assets. Since they have more coverage, this type of asset is considered to be less risky than owning individual stocks. 

How is general investing different from a 401(k)?

A 401(k) is a tax-deferred account issued through your employer that is designed to help you save for retirement. The specific set of investments is managed by an investment firm that runs the company’s 401(k) program.

A self-directed brokerage account is an investment account you open on your own. When you engage in self-directed investing, you select your own investments. While general investing can be used during retirement, you can withdraw money whenever you wish without incurring any penalties. You’ll pay capital gains tax only on the earnings when a general investing account is not tax deferred, such as with an IRA.

How can a robo-advisor help?

A robo-advisor, like Automated Investor from U.S. Bancorp Investments, is an online investment account designed to help investors reach their financial goals. To open an account, simply enter the initial amount you want to invest. Next, enter any additional money you want to invest over time, such as making monthly contributions. Finally, indicate how much risk you want to take with your investments. If you don’t know your risk tolerance, Automated Investor will ask questions to help guide you to the appropriate risk level based on your answers.

From there, you set your timeframe, and the program selects a portfolio of different investments across different asset classes, investing the money according to those parameters. As the markets change, your investments will change to rebalance the portfolio, helping to ensure that you’ve invested appropriately over time.

When you choose a tool like Automated Investor, you don’t need tens of thousands of dollars to invest; you can start with as little as $1,000.2 You also don’t have to worry about selecting which investments to purchase; it’s done for you. As the market goes up and down, your account automatically adjusts based on your goal, timeline and risk level.

Get the Automated Investor information you need

Ready to learn more beyond investing basics? If you’re interested in Automated Investor and how it can help you achieve your financial goals, visit our Automated Investor page today for more information.

Start of disclosure content

Disclosures

Start of disclosure content
  1. Exchange Traded Funds (ETFs) are subject to risks similar to those of stocks, such as market risk. Investing in ETFs may bear indirect fees and expenses charged by ETFs in addition to its direct fees and expenses, as well as indirectly bearing the principal risks of those ETFs. ETFs may trade at a discount to their net asset value and are subject to the market fluctuations of their underlying investments.

  2. Annual advisory fee is 0.24% of invested assets, billed quarterly with a minimum investment of $1,000. Your annual advisory fee doesn’t include ETF fees and expenses which are reflected in the daily pricing of the fund, or other account level fees as described in our Automated Investor Wrap Fee Program Brochure.

Start of disclosure content

Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

U.S. Investments is a marketing logo for U.S. Bancorp Investments Inc.

Investment and insurance products and services including annuities are available through U.S. Bancorp Investments, the marketing name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary of U.S. Bancorp and affiliate of U.S. Bank.

Insurance products are available through various affiliated non-bank insurance agencies, which are U.S. Bancorp subsidiaries. Products may not be available in all states. CA Insurance License #0E24641.

U.S. Bancorp Investments and its representatives do not provide tax or legal advice. Your tax and financial situation is unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

IMPORTANT: The projections or other information generated by Automated Investor regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

U.S. Bancorp Investments is registered with the Securities and Exchange Commission as both a broker-dealer and an investment adviser. To understand how brokerage and investment advisory services and fees differ, the Client Relationship Summary is available for review.

Pursuant to the Securities Exchange Act of 1934, U.S. Bancorp Investments must provide clients with certain financial information. The U.S. Bancorp Investments Statement of Financial Condition is available for you to review, print and download.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1-800‐289‐9999 or via https://brokercheck.finra.org. An investor brochure describing BrokerCheck is also available through FINRA.

Past performance and market conditions do not guarantee future results. There is no assurance that a particular investment mix or hypothetical performance shown will lead to actual investment results or performance. Diversification and asset allocation strategies do not guarantee low volatility, profit or protection against loss. There is no guarantee that you will achieve your goal within your time horizon, or over a longer time period by using Automated Investor. You are responsible for providing accurate and up to date information about your goal, time horizon, and risk tolerance.

If you have any questions or concerns, contact us to consult with an investment professional 866-758-8655. The illustrative portfolios cannot account for the impact that economic, market, and other factors may have on an actual investment portfolio.

Municipal Securities Education and Protection– U.S. Bancorp Investments is registered with the U.S. Securities and Exchange Commission and the Municipal Securities Rulemaking Board (MSRB). An investor brochure that describes the protections that may be provided to you by the MSRB rules and how to file a complaint with an appropriate regulatory authority is available to you on the MSRB website at www.msrb.org.

U.S. Bancorp Investments Order Processing Information.